McKinsey / GE 3x3 Matrix: Industry Attractiveness, Business Unit Strength & C-Level Capital Allocation
Overcome the unifactorial limitations of the classic BCG matrix. In this Tier-1 strategy consulting guide (McKinsey / BCG standard), we formalize General Electric’s 9-quadrant multifactor framework to categorize strategic business units into three capital allocation zones (Invest, Selectivity, and Harvest), neutralize executive self-reporting bias, safeguard corporate governance, and expand group ROIC.